In our debut on the national stage as part of Westwood One's coverage of Super Bowl 50, Service King made quite the impression among fans. Our :30 second Mission 2 Hire radio spot was voted No. 1 and took home top honors in Westwood One's annual Sound Awards recognizing creative excellence.
The spot featured a first-person narrative told by our very own teammate Jeremiah Kuehl, a Pasadena, Calif. Service Advisor and 13-year Army veteran. Kuehl, after more than a decade in the military and a pair of tours oversees, found himself in search of a new career. In 2015, just months after Mission 2 Hire officially launched in May, Kuehl found that opportunity at Service King.
More than 500,000 U.S. military veterans are reported as unemployed and through Mission 2 Hire, Service King and our family of more than 285 repair centers across the U.S., is aiming to bridge that gap.
In addition to winning the fan vote for best radio spot, Service King also earned top honors in a Nielsen study among all 45 radio commercials.
Service King's Mission 2 Hire campaign aims to hire 500 military veterans in the next five years across the organization. U.S. Military veterans and family members interested in careers with the company, which in 2015 was rated the No. 1 Best Place to Work by both the Dallas Business Journal and San Antonio Business Journal, are encouraged to visit www.Mission2Hire.careers.
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