Stuart (Stu) Crum, a longtime automotive industry thought-leader with international experience at many of the world’s leading brands, officially joined the Service King team in October 2016 as Chief Operating Officer. In the position, Crum is charged with providing national oversight to Service King’s network of high-quality more than 300 collision repair centers.

He joined Service King after serving as Chairman and President of Bridgestone America Tire Retail Operations. In the executive role, he oversaw a multi-billion dollar business unit of Bridgestone Americas with leadership oversight of operations for 2,218 company-owned tire and automotive service centers across the United States operating under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands.

Crum’s impressive automotive career spans more than 30 years. Prior to his stint at Bridgestone America, he served as President of Jiffy Lube International, overseeing more than 2,100 franchised service centers serving approximately 22 million customers annually throughout North America. He held numerous other leadership roles with Shell during his 13-year tenure there, including Vice President of National Accounts, North American Automotive Consumer Products; General Manager Strategy & Portfolio, North America; General Manager Sales & Operations, Caribbean, Central America, Northern South America; and Director of Marketing.

Prior to joining Shell, Stu worked for Texaco Inc., serving in various marketing and retail capacities.

Crum earned a bachelor’s degree in Marketing from the University of Tulsa, where he attended on a full football scholarship before spending three years as a professional place kicker in the NFL and USFL.

He is a board member of the Automotive Aftermarket Charitable Foundation and the Coalition for Automotive Equality Repair, is a Trustee for the Boys and Girls Clubs of America, and serves on the advisory boards for the Collins College of Business and Master of Energy Business Advisory Council, both at the University of Tulsa. He also holds a seat on the Board of Managers for DRB Holdings, LLC. He is former Chairman of Northwest Houston Young Life and former National Vice President of the Muscular Dystrophy Association.

Stu and his wife Mia reside in Dallas. They have two grown children.

Executive Team